Hi Everyone! In this Post we'll learn about What is Visual Identity? of a brand.
A Brand is How a business is perceived by an audience.
- Words
- Actions
- Sounds
- Visual
A visual identity of a brand contained:
Logo + Color + Typefaces
A Logo is a symbol or other design to identify a company.
Tip: It's good use colors for diversity but the Logo has to work in black and white.
How many Colors can use?
In this part, it's very important know your audience.
More colors= Very Much Audience
Fewer Colors= Low Audience
The use Of type
You have to choose in base of the signification of the brand.
for example: Thick = Intense dramatic or warm. Thin = Elegancy
In the Typography you have to choose. The Primary and the Secondary.
Tip: It's a plus realize a moodboard
For more tutorial please visit:
www.dardigitaldesign.com
