What is Exactly a Visual Identity? Create a New Brand. Logo - Colors - Typography (Tutorial)

Hi Everyone! In this Post we'll learn about  What is  Visual Identity? of a brand.

A Brand is How a business is perceived by an audience.

• Words
• Actions
• Sounds
• Visual

A visual identity of a brand contained:

 Logo + Color + Typefaces 

A Logo is a symbol or other design to identify a company.

Tip: It's good use colors for diversity but the Logo has to work in black and white.

How many Colors can use?

In this part, it's very important know your audience.

• Gender
• Age
• Location

More colors= Very Much Audience

Fewer Colors= Low Audience

The use Of type

You have to choose in base of the signification of the brand.

for example: Thick = Intense dramatic or warm. Thin = Elegancy

In the Typography you have to choose. The Primary and the Secondary.

Tip: It's a plus realize a moodboard

For more tutorial please visit: www.dardigitaldesign.com